SEO audit companies are worth comparing on what the deliverable lets you do next. Ours is ten things in priority order, each with the reasoning attached.
It is a fixed-price diagnosis, and it is yours to act on with whoever you choose.
What SEO Audit Companies Should Deliver
Ten things, in order. Ranked by likely impact on your traffic rather than by a tool’s severity label, because a missing meta description is flagged red by every crawler and matters almost never.
The reasoning attached to each. Enough that your developers can implement without a follow-up call, and enough that you can judge whether we are right.
What is deliberately not on the list. Everything the crawler flagged that we set aside, with the reason. This is the part that separates a diagnosis from an export.
A comparison with what is ranking. What the pages currently beating you actually do, so the target is concrete rather than an abstract standard.
What the Audit Covers
A full crawl, a render comparison against what the crawler sees, index count against URL count, and Search Console history read properly rather than screenshotted.
Then the content side: which terms each page could realistically hold, which pages compete with each other, and where the internal linking contradicts the structure.
Where logs are available we read those too, because they are the only direct evidence of how crawl budget is actually spent.
Reading the Competition Properly
The pages beating you are the specification. We take the top five for each target term and record what they have that you do not.
Sometimes it is four hundred referring domains, in which case no technical fix closes the gap and the honest recommendation is link building or a different term.
Sometimes it is a page structure you can replicate in an afternoon, and that gets flagged as the first item on the list.
What Happens After
Nothing, if you want. The audit is a fixed-price deliverable and it does not oblige you to buy anything else, which is deliberate: an audit written to sell a retainer is written to find problems.
Roughly a third conclude the technical side is sound and the constraint is content or authority. That is a useful answer and it arrives in the same document.
Where you want the work done, we can do it: technical SEO for the engineering, content marketing where the gap is material, link building where it is authority.
How It Is Priced
Fixed price against the site size, agreed before we start, with the deliverable defined in advance so you know exactly what arrives.
Access is all we need: Search Console, analytics, and a crawl that is not blocked. Among seo audit companies, the ones that charge for the audit are the ones whose findings you can trust.
Tell us the URL and what you expected to rank for. That is enough to start.
Related Services
The engineering work that follows is technical SEO.
Where the site is an online store, e-commerce SEO covers the parts a general audit misses, and where you need traffic now, PPC buys it while the rest takes effect.