Ecommerce SEO companies are worth comparing on where they start. We start with crawl budget and faceted navigation, because that is what dilutes everything else on a large store.
Product descriptions come later, and on most catalogues they are not the constraint.
What Ecommerce SEO Companies Should Look at First
Faceted navigation. Which filter combinations get indexed, which get a canonical, and which are blocked outright. Getting this right concentrates authority instead of spreading it across tens of thousands of colour-and-size URLs.
Category pages, which are the money pages. Most commercial searches are category-level. “Waterproof walking boots” outranks any individual boot in volume, and on most stores that page is a title and a grid.
Out-of-stock and discontinued products. Keeping the URL, showing alternatives and being honest about availability preserves the authority that page accumulated.
Pagination and canonicals across a large catalogue, which is where most stores leak.
Product schema that matches reality, price and availability included, so the markup stays safe as stock changes.
Duplicate Content Is Structural Here
Every store has it: the same product in three categories, manufacturer descriptions shared with two hundred competitors, variants that differ by one attribute.
The answer is deciding which URL should rank, pointing everything else at it, and putting the writing effort into the pages you chose. That is a week of structural work rather than a thousand rewrites.
What the First Audit Covers
A crawl of the whole store, the index count against the URL count, and the gap between them explained line by line.
Then the category set: which terms each page could realistically hold, which pages are missing entirely, and what the internal linking would need to change to support them.
You get that as a prioritised document with effort and expected effect against each item, and it is yours whatever you do next.
What Changes on the Store Itself
Category pages get an introduction that answers the buying question, filters that map to how people actually shop, and internal links from the products back up.
Product pages get the attributes that make them findable: material, size, compatibility, the words a buyer uses rather than the ones the manufacturer prints. That work is measured in coverage of real search terms, not in word count.
Where a change needs a template edit, we specify it precisely enough that your developer can ship it without a second conversation.
How the Work Runs
Fixed price against the audit, then fixed price per fix, working down the list in the order the numbers justify.
Forecasts come from your own analytics history as a range, and reporting is monthly against revenue rather than rankings. Where a platform limits what can change, we say so during the audit and work within it.
Good ecommerce seo companies leave your team able to keep the structure clean. Tell us how many URLs your store has and how many you meant it to have.
Related Services
Where the store itself needs building or extending, that is Shopify and e-commerce development.
Where the traffic exists but does not convert, that is conversion rate optimisation. Where the technical foundation is the constraint, start at technical SEO.