A digital marketing agency PPC budget for Ireland is built on different arithmetic. Search volumes here are a fraction of the UK equivalent, so the campaign that works is narrow and precise.
We size the plan to Irish numbers and bill a flat fee, which means recommending a smaller budget costs us nothing.
Why a Digital Marketing Agency PPC Plan Looks Different Here
Intent beats volume. Forty searches from people ready to buy are worth more than four thousand from people reading, so the keyword set stays deliberately tight.
Brand terms get tested for lift. Where you already rank first organically, the incremental-lift test is quick to run and it often frees budget for something else.
Geography needs negatives, not just settings. Irish accounts attract UK and US traffic, and search-term review with a maintained negative list is what actually holds the border.
What Comes Before Bidding
Conversion tracking that fires correctly. We verify a conversion is recorded when one happens, not when a thank-you page loads twice, because automated bidding amplifies that error.
Account structure you can read, split the way the business is split, so a report answers which spend produced which enquiry.
Search terms reviewed regularly, with the negative list maintained rather than built once and abandoned. The two are the same job seen from opposite ends, so they run on one schedule.
How We Charge
A fee for the work rather than a percentage of spend. Recommending you spend less, pause, or move budget to organic costs us nothing.
That model is what lets the plan follow the market rather than the invoice, which matters more at Irish volumes than anywhere else we work.
The First Ninety Days
Weeks one and two are measurement: tracking verified end to end, the account audited, and a baseline recorded so later claims can be checked.
Weeks three to six are subtraction. Negatives added, broad match tightened, out-of-market traffic excluded, and campaigns split until each can be judged on its own numbers.
From week seven the account is stable enough to test one change at a time. At Irish volumes that patience matters, because a week of data here is a day of data in a larger market, and a digital marketing agency PPC plan that tests too fast is reading noise.
What Reporting Looks Like
Monthly, against cost per enquiry and the revenue behind it, with the raw data available rather than compressed into a slide.
Forecasts come from your own account history as a range, and we report against them. Where the enquiry arrives by phone, we set up the recording that makes it countable.
Tell us what an enquiry is worth and we will tell you whether paid search can find enough of them here.
Related Services
Where the landing page is the constraint rather than the traffic, that is conversion rate optimisation.
Where authority is the constraint, that is link building, and the measurement layer underneath all of it is attribution.